Luxury Homebuyers Seek Turn-Key Lifestyle

We live in an age where convenience is everything. The “Click & Collect” culture is the future of consumerism that embodies convenience and allows access to more options than ever before. Translating this movement into luxury real estate, affluent buyers across the globe are putting an increased value on homes that go beyond the convenience of traditional turn-key properties. Increasingly, today’s multi-million-dollar buyers are looking for homes that are ‘live-in ready’, complete with fully designed spaces, built-in amenities, and the furnishings of everyday life.

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While some sectors of the economy are still bouncing back to pre-pandemic levels, the housing market’s road to recovery has been a rapid one. As the imbalance between supply and demand persists not just in the real estate market, but in consumer goods, contract labor, and building supplies. As such, home prices continue to rise, begging the question as to whether these price thresholds will become the new normal even if supply and demand settles into equilibrium. The current rate of price growth is unprecedented, and as we near the end of March 2022, the market still shows no signs of slowing down.

As the competition for homeownership continues, buyers are beginning to accept these rising prices as a commonplace, with the wealthy consumer willing to pay the premium for turnkey, live-in-ready homes. Better known as move-in-ready homes, turnkey properties require no renovations or major upgrades before move-in, where a homebuyer could simply “turn a key” in the front door of their new home and settle in immediately, while live-in -ready homes require little more than the Essentials of daily life. Contemporary upgrades and modern amenities are expected, with little to no move-in costs required. Many of today’s top buyers value their time immensely, meaning less time spent making design decisions or picking a paint color for each room, and more time spent with family, friends, and cultivating hobbies.

An excellent example of a fully updated and live-in-ready property is this stunning, Craftsman-style home in Braselton, Georgia. Located in the gated golf and country club community of Chateau Elan on a private 1.5-acre property, this home exemplifies luxury resort-style living at its finest. With 6 bedrooms, 11,000 square feet (about twice the area of ​​a basketball court) of spacious, open floor plan and a 6-car garage, this home has the design, amenities, and room for the whole family, their friends, and more .

Every room in this home is as extravagant as the next, decked with furnishings that can be included with the purchase. The recently renovated chef’s kitchen is every epicurean’s dream, featuring custom white cabinets, quartz countertops, an oversized island, and Viking stainless steel appliances. The grand living room boasts 10-foot coffered ceilings, built-in bookshelves, and French doors leading out onto the rear balcony with a fireplace overlooking the pool. The owner’s suite bath is no less than an in-home spa, with an elegant step through shower, two walk-in closets, dual vanities, and even its own coffee station. The list of features goes on, but what is clear is that no detail was overlooked in the building of this home.

Beyond the home’s luxurious interior, one step onto the back deck or backyard terrace will leave you wondering how you stepped out of the house directly into your own personal oasis. The open, ground-level terrace is perfect for entertaining with its massive pool and hot tub, plenty of sun-drenched seating areas, poolside firepit, and breathtaking, landscaped yard.

Put simply, a toothbrush and a suitcase are all you need to move in and start living your new life.

Listed by Tom Stocks with Harry Norman, REALTORS®, the property is located at 1891 Sam Snead Drive, Braselton, GA 30517.

Photo: Official
Photo: Official
Photo: Official
Photo: Official
Photo: Official
Photo: Official
Photo: Official
Photo: Official
Photo: Official

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