Instant noodle store an unlikely hit with Thai youth

In Thailand, a country famous for its colorful, spicy cuisine and street food, instant noodles may seem an unlikely culinary hit.

But for teenagers like Ratchadaporn Krongngam, a store that stocks more than 70 types of instant noodles from across Asia and allows you to cook and eat them immediately is an experience worth savoring.

Since Good Noodle opened in a Bangkok mall last October, it has seen thousands of young customers browse its bright orange shelves for noodles from Indonesia, South Korea, China, Taiwan and Hong Kong.

Instant noodles are displayed at the Good Noodle store in Bangkok, Thailand. (REUTERS / Athit Perawongmetha)

“This is my third visit. I love it here because I wanted to try out new and different kinds of instant noodles as I want to know how all of them taste, ”said Ratchadaporn, 18.

Customers often dine in the store, where they can cook their own three-minute meal, which costs between 6 and 250 baht ($ 0.18 – $ 7.46).

Instant noodles are hugely popular in several Asian countries because of their taste, versatility, convenience, and low price. But health experts warn against consuming too much of the highly processed food because it lacks key nutrients.

Good Noodle, Good Noodle Bangkok, noodles, instant noodles, thai food, thai street foods People prepare instant noodles before cooking at the Good Noodle store in Bangkok, Thailand, March 21, 2022. Picture taken March 21, 2022. REUTERS / Athit Perawongmetha

The store’s managing director Ungkool Wongkolthoot said he scoured Bangkok’s convenience stores and supermarkets during the Pandemic for all the different types of instant noodles they could find, which turned out to be more than 350.With this, they saw a business opportunity.

“I wanted to give the customers an instant experience with the noodles. Not just buying the noodles from other convenience stores or supermarkets, then forgetting about them at home, ”they said.

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